| Description | Key Responsibilities: Content Creation and Brand Messaging ● Write and edit content for various platforms: blogs eDMs newsletters websites social media landing pages and offline collateral (e.g. flyers brochures). ● Adapt tone and messaging to suit different brands audiences and formats. ● Develop persuasive conversion-focused copy for marketing campaigns and brand storytelling. ● Ensure content maintains consistency with brand guidelines and voice. Strategic Content Creation ● Assist in editorial/content creation aligned with campaign objectives and seasonal opportunities. ● Collaborate with strategists planners and creatives to develop messaging frameworks and storytelling approaches. Participate in content ideation and pitch development. ● Monitor industry trends and competitor content to inform content direction. SEO and PPC Content ● Conduct keyword research and apply SEO best practices to drive organic visibility. ● Create SEO-optimised content including meta descriptions headlines and on-page elements. ● Write performance-oriented copy for paid media campaigns (e.g. Google Ads Meta Ads) with a focus on clarity and conversion. ● Optimise landing page content to improve UX and drive campaign results. Editing and Quality Assurance ● Review content written by other team members to ensure clarity consistency and adherence to brand guidelines. ● Refine and localise content based on client feedback or regional nuances. ● Maintain a high standard of editorial quality and attention to detail Cross-Functional Collaboration ● Work closely with designers strategists and social media managers to create cohesive visually engaging and high-impact content assets. ● Participate in brainstorming sessions and contribute creative ideas to campaign development. ● Provide guidance on tone style and structure to junior writers or freelancers if needed. Requirements: ● Degree in Communications Marketing Journalism English or a related field. ● Minimum 2 years of experience in content writing copywriting or content marketing. Skills ● Exceptional writing and editing abilities across multiple formats. ● Proficiency in SEO practices and keyword research tools (e.g. Google Keyword Planner SEMrush) ● Knowledge of PPC ad copywriting and digital ad platforms (Google Ads Meta) ● Familiarity with analytics tools to measure content performance. ● Collaborative mindset with strong organisational and multitasking skills. Capabilities ● Creative and strategic thinker with an eye for detail. ● Adaptability to manage diverse projects and tight deadlines. ● Proactive learner who keeps pace with evolving digital trends. Job Type: Full-time Pay: Up to RM6000.00 per month Experience: content creator: 2 years (Preferred) Language: Mandarin (Preferred) Work Location: Remote |