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Job TitleSenior Specialist, Email Marketing - Remote
CompanyAMERICAN CANCER SOCIETY
Job LocationAtlanta, GA
Workplace Type
Job Type
Job Category
Min Pay63000
Max Pay75000
Pay CurrencyUSD
Pay Cycleyearly
First Seen 1 month(s) ago
DescriptionAt the American Cancer Society we're working to end cancer as we know it for everyone. Our employees and 1.3 million volunteers are raising the bar every single day. We are a culture comprised of diverse backgrounds and experience to better serve our communities. The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled. This position will support the strategic planning and own the implementation of email marketing strategies for the American Cancer Society to create and optimize coordinated multi-channel fundraising programs and enhance customer experience. The Senior Specialist Email Marketing is responsible for email production execution testing proofreading deployment and reporting of email campaigns. They are accountable for the successful and timely deployment of a high volume of emails for a variety of programs and fundraising campaigns. The ideal candidate will have strong project management skills with the ability to understand business needs and provide viable and innovative solutions to problems is results oriented has a strong attention to detail and a combination of technical ability email marketing experience and collaboration skills.This is a remote position that can be home-based anywhere within the United States. Please note this is a full-time temporary position through February 2026 with the potential opportunity for an extension or conversion. MAJOR RESPONSIBILITIES Manage email production processes schedules and overall ACS email communication calendar including managing stakeholder expectations and communicating project plans. Partner with cross-functional teams on the strategic planning and execution of email communication plans to achieve email marketing and business KPIs - including but not limited to meeting revenue goals event registration and mission content delivery. Integrate with other marketing channels and campaigns to deliver a cohesive experience to American Cancer Society constituents. Assist with the development and implementation of customer journeys Track campaign effectiveness through email reporting and analysis and create ongoing data-driven approach for continuous improvement to email communication strategies. Serve as in-house expert on email platform(s) and create/update training materials for local staff as needed. (Current platforms are Salesforce Marketing Cloud and Pardot.) Stay current with continuing education and relevant certifications in marketing automation tools serving as a resource to others as requirements change Stay abreast of developments in email and fundraising best practices to help improve our existing programs. Understand and adhere to US EU and global privacy laws like CAN-SPAM. FORMAL KNOWLEDGE Knowledge of standard email marketing methodologies direct response fundraising strategies data segmentation A/B testing and performance analysis required Salesforce and Salesforce Marketing Cloud (SMC) experience required SMC Email Specialist certification required (certification can be completed upon hiring) Experience with marketing automation required Google Analytics experience required Experience working with email tools within vendors like Movable Ink Email on Acid Return Path etc. Working knowledge of HTML required AMPScript and SQL experience preferred Bachelor's degree preferred 5+ years of email marketing or digital marketing preferred Experience with nonprofit required Comfortable defining process through ambiguity able to pivot to emerging business needs Ability to manage multiple projects at the same time in a fast-paced environment COMPETENCIES/SKILLS Strong project management skills with the ability to understand business needs provide viable and innovative solutions to problems set clear expectations and effectively work with a multi-disciplinary team. Self-starter with strong sense of ownership assertive follow-through and results orientated. Strong interpersonal skills with demonstrated verbal and written communications. Customer service attitude to build and maintain cross-functional relationships and work collaboratively in a team environment. Represents the organization in a professional manner and delivers effective presentations. Detail oriented with the ability to handle multiple assignments and deadlines to prioritize assignments as necessary and to work effectively under pressure. SPECIALIZED TRAINING OR KNOWLEDGE Understanding of nonprofit business strategies digital marketing and peer-to-peer fundraising tactics. Demonstrated success in launching successful email campaigns. Experience with marketing automation platforms SPECIAL MENTAL OR PHYSICAL DEMANDS Ability to work some evenings and weekends and some overnights. Attends work on a consistent continual and punctual basis. Requires travel by air or car on occasion. The starting rate is $63000 to $75000 annual. The final candidate's relevant experience/skills will be considered before an offer is extended. Actual starting pay will vary based on non-discriminatory factors including but not limited to geographic location experience skills specialty and education. ACS provides staff a generous paid time off policy medical dental retirement benefits wellness programs and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits. We are a proud equal opportunity employer. Position Requirements:
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