| Description | Company Description At Forbes Advisor our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most. We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams including Content SEO Business Intelligence Finance HR Marketing Production Technology and Sales. The team brings rich industry knowledge to Marketplace’s global coverage of consumer credit debt health home improvement banking investing credit cards small business education insurance loans real estate and travel. Job Description Forbes Advisor is looking for a Paid Social Media Buyer to manage and optimize paid media campaigns across multiple verticals including Health Insurance and Financial Services. Reporting to the Director of Performance Marketing the successful candidate will collaborate closely with the in-house media buying and publishing teams to ensure campaigns deliver high-quality traffic while maintaining profitability on advertising spend. The ideal candidate will have strong expertise in Meta (Facebook and Instagram) and TikTok advertising platforms with a proven track record of scaling campaigns in a performance-driven environment. This role is essential to the business playing a critical part in optimizing advertising strategies maximizing return on investment and driving revenue growth. RESPONSIBILITIES: Manage monitor and optimize paid social media campaigns on Meta and TikTok to meet performance marketing objectives. Analyze campaign performance metrics to identify growth opportunities and implement data-driven optimization strategies. Collaborate with creative teams to develop and iterate ad creatives that resonate with target audiences and align with platform best practices. Conduct A/B testing on ads audiences and bidding strategies to identify winning combinations. Maintain a deep understanding of the performance marketing landscape including platform updates trends and emerging tools. Work closely with internal stakeholders and external partners to ensure campaign goals are met. Work with analytics team members to maintain detailed performance reports and insights for stakeholders offering recommendations for scaling campaigns. Manage budgets effectively ensuring profitable allocation of ad spend while meeting or exceeding performance KPIs. Stay up to date with platform policies and ensure compliance across all campaigns. REQUIREMENTS: Proven experience in media buying on Meta (Facebook and Instagram) and TikTok with a strong understanding of platform-specific best practices. Demonstrated ability to optimize campaigns for ROAS CPA and other key performance metrics. Strong analytical skills with proficiency in tools such as Google Analytics Meta Ads Manager TikTok Ads Manager and Excel. Experience managing performance marketing budgets at scale. Excellent communication and collaboration skills with the ability to work effectively across teams. Familiarity with project management tools like Trello Asana or Airtable is a plus. A proactive and detail-oriented approach to problem-solving with the ability to manage multiple campaigns simultaneously. Knowledge of the Health Insurance or Financial Services verticals is a strong advantage. Flexibility to work across global time zones and adapt to changing priorities. If you’re passionate about driving performance and growth through innovative paid social strategies we’d love to hear from you. Additional Information Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training. |