| Description | Company Summary Learning Network is a growing innovative and customer-centric educational technology company. We seek creative and tenacious individuals to help us drive success through service. Service is very important to us. At Learning Network you will be among people who care about their customers and colleagues. We prioritize service by ensuring the details are done and done well - every time. We make promises and we keep those promises. We recognize that our customers and employees don’t have to choose us. As such service is embedded deep within our culture - and providing white-glove service is an expectation of every employee. At Learning Network you’ll be a part of something special. You’ll sleep better knowing you make a difference by bringing the most innovative education to thousands of students. You’ll do this amongst a supportive community of people who care. In return you’ll care. You’ll show you care by being teachable doing your job well and valuing the relationships with your colleagues. You’ll achieve your goals and play nicely in the sandbox with others while doing it. We don’t do drama and neither should you. Working at Learning Network isn’t for everyone. But for those who choose to commit to hard work service students and colleagues it’s an incredibly rewarding experience. Position Summary We have an immediate opening for a Marketing Cloud Email & Communications Specialist to lead our email marketing automation strategy while supporting multi-channel messaging efforts. This role blends technical expertise in Salesforce Marketing Cloud (SFMC) with communications strategy ensuring messaging aligns with brand standards and maximizes engagement. To be successful you’ll need to be detail-oriented and initiative-taking. We need a broad thinker who can make suggestions take constructive feedback with a good attitude and without pushback and then go out and personally execute with diligence. The ideal candidate has hands-on experience with SFMC (including Journey Builder Automation Studio AMPscript and segmentation) and understands copywriting best practices A/B testing and audience targeting. This position is full-time and remote. Job Duties Serve all stakeholders with integrity humility and joy while consistently modeling the importance of both task competency and relationships Participate in Company events activities and meetings with a smile and an infectious great attitude Develop and execute email marketing campaigns using Salesforce Marketing Cloud (SFMC) including Journey Builder Automation Studio and Email Studio. Maintain and optimize email automation workflows including trigger-based campaigns transactional emails and customer journeys. Manage email segmentation audience targeting and dynamic content strategies to ensure relevant personalized communication. Write proof and optimize email copy and automation sequences to align with brand guidelines and StoryBrand messaging. Implement AMPscript SQL queries and API integrations to create dynamic data-driven email experiences. Analyze and report on email performance metrics (open rates click-through rates conversions etc.) and apply insights to improve engagement. Conduct A/B testing on subject lines content send times and other variables to enhance campaign effectiveness. Collaborate with the enrollment student advising marketing and customer success teams to improve lead nurturing and engagement. Assist in managing multi-channel messaging including SMS push notifications call scripts and in-platform messaging ensuring consistency in customer communication. Work closely with data analytics teams to ensure audience segmentation is accurate and up to date. Keep the email content calendar updated ensuring timely execution of planned campaigns. Provide internal training and documentation on best practices for email marketing and Marketing Cloud automation. Ensure email deliverability best practices and compliance with CAN-SPAM GDPR and CCPA regulations. Other duties as assigned. Essential Knowledge Skills and Abilities Strong knowledge and hands-on experience in Salesforce Marketing Cloud particularly Journey Builder Automation Studio Email Studio and AMPscript. Proficiency in email marketing best practices campaign optimization and performance analytics. Strong understanding of audience segmentation dynamic content and personalization techniques. Excellent copywriting and proofreading skills with the ability to craft engaging conversion-focused messaging. Ability to analyze email performance metrics draw actionable insights and make data-driven improvements. Familiarity with HTML CSS SQL and APIs to support email scripting and integration needs. Knowledge of email compliance laws (CAN-SPAM GDPR CCPA) and best practices for deliverability and inbox placement. Experience with A/B testing and multivariate testing methodologies. Ability to work in a fast-paced high-energy environment and juggle multiple projects simultaneously. Strong organizational and time-management skills with the ability to meet deadlines and manage campaign timelines. Qualifications Bachelor’s degree in Marketing Communications Business or a related field. Three (3) or more years of experience in Salesforce Marketing Cloud (SFMC) with expertise in email automation and segmentation. Salesforce Marketing Cloud Email Specialist Certification is required. Two (2) or more years of experience managing multi-channel digital marketing campaigns. Experience with AMPscript SQL and dynamic email personalization. Proficiency with Google Suite and Asana (preferred but not required). Ability to pass a required background check. Benefits Medical dental and vision employee coverage for as little as $1 each per month Personal paid time off in addition to major holidays Short-term disability insurance long-term disability insurance life insurance and AD&D insurance are all 100% paid by the employer and 401(k) with employer contributing a dollar-for-dollar match of employee contributions up to 5% of employee earnings. Job Type: Full-time Pay: $90000.00 - $110000.00 per year Benefits: 401(k) 401(k) matching AD&D insurance Life insurance Paid time off Referral program Schedule: 8 hour shift Monday to Friday Weekends as needed Application Question(s): What state do you live and plan to work from? Education: Bachelor's (Required) Experience: Salesforce Marketing Cloud: 3 years (Required) Managing Multi-Channel Digital Marketing Campaigns: 2 years (Required) SQL: 1 year (Required) License/Certification: Salesforce Marketing Cloud Email Specialist Certification (Required) Work Location: Remote |