| Description | Creating Peace of Mind by Pioneering Safety and SecurityAt Allegion we help keep the people you know and love safe and secure where they live work and visit. With more than 30 brands 12000+ employees globally and products sold in 130 countries we specialize in security around the doorway and beyond. Additionally in 2024 we were awarded the Gallup Exceptional Workplace Award which recognizes the most engaged workplace cultures in the world. Sr. Channel Marketing Manager – Remote US (EST or CST) Sr. Channel Marketing Manager This Senior Manager Channel Marketing is responsible for leading the Schlage retail channel marketing strategy and a team of Channel Marketing professionals responsible for implementing and driving marketing programs that drive our sales goals with each retail partner. This role is responsible for driving organic growth for the business and driving channel sales through the ideation and implementation of effective marketing plans including in-store merchandising eCommerce and digital merchandising content plans and optimization promotional plans and retail media network campaigns. In addition this leader will play a key role in identifying and leading new channel marketing strategies to drive incremental revenue. At Allegion we recognize that great talent and breakthrough ideas can come from anywhere. That’s why this position offers a flexible remote work arrangement with occasional on-site visits as needed based on the role. Whether you’re working remotely or collaborating in person we’re committed to providing the tools support and dynamic environment you need to succeed. At Allegion your career thrives where innovation meets flexibility empowering you to achieve your goals while maintaining a healthy work-life balance.While this is the current structure and we currently have no plans to change we reserve the right to make changes to the remote schedule as needed at the Company’s discretion.Qualified candidates must be legally authorized to be employed in the United States. The company does not intend to provide sponsorship for employment visa status (e.g. H-1B TN etc.) for this employment position. What You Will Do: Strategy/Leadership Channel Strategy and Marketing Leadership: Create a channel strategy and programs for our Retail and eCommerce channel partners that will support overall business objectives and drive sales growth. These marketing programs are likely to include promotions merchandising eCommerce and retail media network programs as well as other key marketing campaigns and business initiatives. Leadership and Brand Alignment: Ensure alignment with the Director of Channel Marketing and Demand Generation for a consistent strategy and for ties to the larger brand strategy and brand demand generation plans. Market Analysis: Assess channel and competitive landscape to identify business opportunities and challenges within the channels adjusting strategies as necessary. Team Leadership: Mentor coach and develop the channel marketing team. Responsible for marketing leadership performance management employee development talent review talent acquisition and employee engagement. Planning and Execution Team & Marketing Plan Leadership: Lead a team of Channel Marketing professionals who translate the channel strategy into tangible channel marketing plans and implement annually with each retail and eCommerce partner. Ensure the channel marketing plans ladder up to and support the larger channel strategy. Promotional Leadership: Develop the annual retail promotional strategy. Partner with the Director of Demand Generation and Channel Marketing to allocate a budget to each channel team/account. Lead the monthly Promotional Committee at which the retail Channel Marketing Managers present promotions for review and approval by a cross-functional committee. Roll up the retail promotional results into one holistic performance recap with key learnings each month to be shared with leadership. Retail Media Leadership: Guide and mentor the team’s retail media programs with participating retailers (Amazon Home Depot Lowe’s) for consideration and conversion KPIs as well as ROAS. Lead planning between the Director of Demand Generation and Channel Marketing and this team to ensure our retail media strategy and plan supports our larger brand media plan and has an optimized hand-off at appropriate touch-points. Product Launch Leadership across Channels: Drive all aspects of new product launch strategy by creating a plan for channel execution including marketing plans KPIs and reporting plans. Cross-functional Partnerships: Partner closely and build strong relationships with the marketing organization retail sales team product development team and all operations partners to understand business priorities and translate them into channel projects and impacts. Voice of the Channel: Be the voice of the channels in key cross-functional meetings. Ensure that sales/channel input feeds into the marketing and product plans. Sales and Account Growth: Partner closely with our sales team including participation in retail Product Line Reviews and business planning meetings. Process Improvement: Drive process improvements resulting in team efficiencies and seamless execution. Budget Management: Oversee the channel marketing budget ensuring annual budget forecast and ensuring efficient allocation of resources to maximize ROI. Performance Tracking: Establish KPIs and metrics to measure the effectiveness of channel marketing programs. Assess performance of the channel marketing plans and budgets reporting on KPIs and areas of optimization providing regular reports and insights to senior management. What You Need to Succeed: Bachelor’s degree in Marketing Business or a related field MBA preferred Minimum 7+ years of brand channel performance or integrated marketing experience Experience leading a Channel Marketing team preferred Experience developing retail promotions strategy and annual plans as well as executing and measuring results Knowledgeable of media plan development in partnership with an agency including an understanding of the appropriate media levers at each stage of the marketing funnel as well as creative optimization for media testing strategies typical KPIs particularly with retail media networks (i.e. Amazon Ads Home Depot Orange Apron Media Lowe’s Media Network) Knowledge of retail eCommerce around brand pages PDPs/PIPs content and testing strategies Experience with shopper marketing / retail merchandising signage and execution Skilled in Excel data analysis and the development of insights and key learnings Strong budgeting and financial acumen Ability to influence and drive strategy cross-functionally Strong team leadership and mentoring experience leading to proven team engagement and retention Strong written and verbal communication skills fluency in written and conversational English Negotiation and vendor management skills Results and team-oriented Ability to travel up to 15% Why Work for Us? Allegion is a Great Place to Grow your Career if: You're seeking a rewarding opportunity that allows you to truly help others. With thousands of employees and customers around the world there’s plenty of room to make an impact. As our values state “this is your business run with it”. You’re looking for a company that will invest in your professional development. As we grow we want you to grow with us. You want a culture that promotes work-life balance. Our employees enjoy generous paid time off because at Allegion we recognize that you have a full life outside of work! Why Work for Us? Allegion is a Great Place to Grow your Career if: You're seeking a rewarding opportunity that allows you to truly help others. With thousands of employees and customers around the world there’s plenty of room to make an impact. As our values state “this is your business run with it”. You’re looking for a company that will invest in your professional development. As we grow we want you to grow with us. You want a culture that promotes work-life balance. Our employees enjoy generous paid time off because at Allegion we recognize that you have a full life outside of work! You want to work for an award-winning company that invests in its people. Allegion is proud to be a recipient of the Gallup Exceptional Workplace Award for the second year in a row recognizing our commitment to employee engagement strengths-based development and unlocking human potential. What You’ll Get from Us: Health dental and vision insurance coverage helping you “be safe be healthy” Unlimited Paid Time Off A commitment to your future with a 401K plan which currently offers a 6% company match and no vesting period Health Savings Accounts – Tax-advantaged savings account used for healthcare expenses Flexible Spending Accounts – Tax-advantaged spending accounts for healthcare and/or dependent daycare expenses Disability Insurance –Short-Term and Long-Term coverage paid for by Allegion provides income replacement for illness or injury Life Insurance – Term life coverage with the option to purchase supplemental coverage Tuition Reimbursement Voluntary Wellness Program – Simply complete wellness activities and earn up to $2000 in rewards Employee Discounts through Perks at Work Community involvement and opportunities to give back so you can “serve others not yourself” Opportunities to leverage your unique strengths through CliftonStrengths assessment & coaching Compensation: This range is provided by Allegion. Your actual pay will be based on your skills and experience. The expected Base Salary Range: $113000-$194000. The actual compensation will be determined based on experience and other factors permitted by law. Bonus Eligible: Yes Apply Today! Join our team of experts today and help us make tomorrow’s world a safer place!Not sure if your experience perfectly aligns with the role? Studies have shown that some people are less likely to apply to jobs unless they meet every single qualification and every single preferred qualification of a job posting. At Allegion we are dedicated to building a diverse inclusive and authentic workplace. So if you’re excited about this role but your past experience doesn’t align perfectly with every item in the job description we encourage you to apply anyway. You may be just the right candidate for this role. We Celebrate Who We Are! Allegion is committed to building and maintaining a diverse and inclusive workplace. Together we embrace all differences and similarities among colleagues as well as the differences and similarities within the relationships that we foster with customers suppliers and the communities where we live and work. Whatever your background experience race color national origin religion age gender gender identity disability status sexual orientation protected veteran status or any other characteristic protected by law we will make sure that you have every opportunity to impress us in your application and the opportunity to give your best at work not because we’re required to but because it’s the right thing to do. We are also committed to providing accommodations for persons with disabilities. If for any reason you cannot apply through our career site and require an accommodation or assistance please contact our Talent Acquisition Team. © Allegion plc 2023 Block D Iveagh Court Harcourt Road Dublin 2 Co. Dublin Ireland REGISTERED IN IRELAND WITH LIMITED LIABILITY REGISTERED NUMBER 527370 Allegion is an equal opportunity and affirmative action employer |