We are looking for an experienced and highly analytical Paid Marketing Specialist to plan execute optimize and scale paid acquisition campaigns across multiple digital advertising channels. This is a full-time remote role for someone who is data-driven commercially focused and experienced in managing significant advertising budgets. The ideal candidate has a strong track record of delivering profitable growth while maintaining performance targets such as ROAS CPA and CAC. You will work closely with the Creative E-commerce Product and Marketing teams to develop high-performing campaigns improve customer acquisition and contribute to overall business profitability. Key Responsibilities Plan launch manage and optimize paid advertising campaigns across multiple platforms Manage and scale customer acquisition while maintaining target ROAS CPA and CAC Build effective campaign structures target audiences bidding strategies and budget allocations Monitor campaign performance daily and identify optimization and growth opportunities Conduct A/B testing on creatives advertising copy audiences offers and landing pages Analyze campaign data and prepare clear actionable reports and recommendations Collaborate with the Creative team to develop high-performing static video and user-generated advertising content Work closely with the E-commerce and Product teams to support product launches promotions and business priorities Implement and maintain conversion tracking attribution and analytics best practices Troubleshoot tracking discrepancies and advertising platform issues Recommend advertising budget allocation across platforms campaigns products and markets Stay updated on platform changes new advertising features privacy updates and industry trends Required Advertising Platform Experience Candidates should have hands-on experience with several of the following Meta Ads including Facebook and Instagram Google Ads including Search Shopping Display Performance Max and YouTube TikTok Ads Pinterest Ads preferred LinkedIn Ads preferred Microsoft Ads preferred Snapchat Ads is an advantage Qualifications At least 3–6 years of hands-on paid media or performance marketing experience Proven experience managing and scaling six-figure monthly advertising budgets Strong understanding of performance marketing metrics including ROAS CPA CAC LTV CTR CVR CPM and AOV Demonstrated success in improving paid advertising profitability and customer acquisition Experience with conversion tracking attribution campaign analytics and performance reporting Ability to analyze large datasets and make informed data-driven decisions Strong communication reporting and presentation skills Highly organized detail-oriented and able to manage multiple campaigns and priorities Comfortable working independently in a remote environment Able to collaborate effectively with Creative E-commerce Product and Marketing teams Reliable internet connection and a suitable remote working setup Required and Preferred Tools Experience with most of the following is preferred Google Analytics 4 Google Tag Manager Looker Studio Meta Events Manager Google Merchant Center Shopify or another major e-commerce platform Microsoft Clarity and/or Hotjar Triple Whale Northbeam or a similar attribution platform Advanced Microsoft Excel or Google Sheets ChatGPT or other AI productivity tools Bonus Skills Experience working with beauty fashion lifestyle retail or e-commerce brands Experience scaling direct-to-consumer brands internationally Familiarity with marketing automation platforms such as Klaviyo or HubSpot Basic knowledge of landing page optimization and conversion rate optimization SQL knowledge or basic data analysis skills Experience managing campaigns across multiple countries currencies or languages Experience supporting product launches seasonal promotions and major sales campaigns Success Metrics Revenue generated from paid advertising channels Return on Ad Spend Customer Acquisition Cost Cost per Acquisition Growth in new customer acquisition Advertising budget efficiency Campaign scalability Conversion rate improvements Contribution to overall business revenue and profitability Position Details Level Mid to Senior Level Employment Type Full-time Work Setup Remote Location Philippines Working Hours Full-time schedule exact working hours will be discussed during the recruitment process How to Apply Submit your updated résumé and any supporting documents that demonstrate your paid advertising experience and results. Please include details such as Advertising platforms you have managed Typical monthly advertising budgets handled Brands or industries you have worked with Examples of campaigns you successfully scaled Measurable improvements in ROAS CPA CAC revenue or customer acquisition Analytics reporting and attribution tools you have used Applications will be reviewed as they are received. We encourage qualified candidates to apply promptly. Pay Php30000.00 - Php40000.00 per month Application Question(s) Salary Expectation Experience Paid Marketing Specialist 3 years (Preferred) Work Location Remote