Foodservices Brand Group is a fast-growing company consisting of 3 distinct businesses across multiple channels and product categories which are retail food service and an industrial component business. The largest business is the retail segment which represents over 80% of company sales. The Pyrex and Snapware brands are the catalysts that drive the growth across the retail business in North America through supply agreements with a longstanding domestic glass manufacturer.
Job Summary
We're looking for a results-driven Digital Marketing Manager to take full ownership of our DTC business social media presence and digital marketing. You will be the primary owner driving strategy execution and results across our website social channels email influencer partnerships and paid campaigns. You'll set the direction run the day-to-day and be accountable for brand awareness customer engagement and revenue growth across every digital touchpoint.
Key Responsibilities
Fully own and manage the DTC site including merchandising promotions site content and overall customer experience through Shopify
- Fully own and manage all social media channels end to end — strategy content calendar publishing community management and growth — driving measurable increases in followers and engagement
- Own the marketing function overall set strategy build the roadmap and manage execution across social email influencer and paid channels
- Plan and manage the social media and influencer content calendar ensuring consistent on-brand publishing across platforms
- Manage and optimize paid and organic social campaigns across Facebook Instagram TikTok and Pinterest
- Manage loyalty and affiliate programs along with other Shopify apps that support retention and revenue growth
- Own campaign performance tracking and reporting using data and analytics tools to guide decisions
- Own the digital marketing budget ensuring cost-efficient spend and strong ROI across all channels
- Serve as the key point of accountability connecting marketing efforts with eCommerce and product priorities
Qualifications
Bachelor's degree in Marketing Business or a related field
- 5+ years of digital marketing experience with proven ownership of DTC and social media functions
- Demonstrated experience fully managing a DTC website and social channels with minimal oversight
- Proven track record of owning social media channels end to end with demonstrated success growing followers and engagement
- Experience planning and managing a social media and influencer content calendar
- Proven success managing high-performing paid social campaigns
- Expert-level Shopify management and merchandising experience
- Experience with loyalty programs affiliate programs and other Shopify apps
- Strong analytical skills with proficiency in Google Analytics Meta Ads Manager Klaviyo and similar tools
- Experience with influencer marketing and brand partnerships
- Excellent communication and project management skills
- Comfortable owning outcomes independently in a fast-paced data-driven environment
- Based in Chicago (hybrid) open to remote for the right candidate
Preferred Skills
Background in eCommerce or DTC brands
- Familiarity with marketing automation and CRM platforms
- Knowledge of SEO and content marketing strategy
- Understanding of emerging social commerce trends
- Klaviyo certification
Compensation & Benefits
Competitive salary commensurate with experience
- Health dental and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Professional development and career growth opportunities
- Range Target $110000 - $130000 If you're ready to fully own DTC and social media growth — we'd love to hear from you. Apply today! Pay $110000.00 - $130000.00 per year
Benefits
401(k) 401(k) matching Dental insurance Employee assistance program Flexible spending account Health insurance Health savings account Life insurance Paid time off Parental leave Retirement plan Vision insurance Education Bachelor's (Preferred) Experience Digital Marketing 5 years (Preferred) managing a DTC website and social channels 1 year (Preferred) Shopify management and merchandising 3 years (Preferred) License/Certification Klaviyo certification (Required)
Work Location
Remote