Marketing Manager - 6 months Fixed-Term Contract

About Valiantys  Valiantys helps organizations transform how work gets done across the enterprise leading with transformation consulting enterprise service management (ESM) and engineering productivity. By combining deep process expertise with modern collaboration automation and value stream practices Valiantys enables business IT and product teams to design connected efficient and human-centered ways of working. With a strong focus on the modern workforce the company helps customers reimagine service delivery beyond IT streamline cross-functional workflows and improve flow and throughput for engineering teams. For more information visit https//valiantys.com. ➡

Job Summary

➡ As Marketing Manager EMEA you will drive demand generation and support business growth by developing and executing marketing initiatives tailored to regional priorities target markets and strategic accounts. Working closely with EMEA Sales and senior stakeholders you will translate business objectives into impactful marketing programs combining Account-Based Marketing (ABM) integrated campaigns events content and multi-channel demand generation to engage target audiences and contribute to pipeline growth. Operating across multiple markets and cultures this is a highly collaborative and visible role. You will build strong relationships across the business and be comfortable presenting exchanging ideas challenging constructively and providing marketing advice to C-suite and Head-of-level stakeholders. You will also be expected to use AI proactively in your day-to-day work to improve marketing efficiency accelerate content and campaign development generate insights and continuously explore better ways of working while applying sound judgment protecting quality and maintaining Valiantys’ brand standards. This position is a six-month fixed-term maternity leave cover. You will ensure continuity of EMEA marketing activities during the leave period. What You’ll Be Working On ➡ Drive EMEA Marketing Own the execution of EMEA marketing plans and campaigns aligned with regional business priorities target markets and pipeline objectives. Partner closely with Sales leadership to understand market opportunities customer needs and commercial priorities and translate them into actionable marketing initiatives. Balance regional consistency with the specific needs and maturity of individual EMEA markets. Adapt global campaigns content and messaging to maximize relevance and impact across priority markets. Strengthen Valiantys’ positioning as a trusted transformation and Atlassian partner through differentiated customer-focused marketing. Use AI-enabled tools thoughtfully to improve planning research content development personalization and campaign execution. Drive Account-Based Marketing Develop and execute ABM initiatives targeting strategic accounts and priority segments across EMEA in close partnership with Sales. Build account-specific or account-cluster marketing plans based on customer challenges buying signals stakeholder profiles and commercial opportunities. Orchestrate personalized content campaigns executive events and engagement tactics across the customer journey. Partner with Sales to deepen engagement within target accounts support opportunity progression and strengthen relationships with key decision-makers. Measure account engagement and contribution to pipeline using insights to continuously refine ABM strategies. Execute Campaigns & Events Plan and execute integrated campaigns and events across EMEA including trade shows executive events webinars partner activities and customer programs. Manage multi-channel demand generation across email paid media social media content and other relevant channels. Create and localize content and messaging according to market needs while maintaining consistency with the Valiantys brand. Coordinate with Practices Delivery Product/Solution Marketing and Corporate Marketing teams to support go-to-market priorities. Manage relationships with agencies event organizers Atlassian and other external partners when relevant. Use AI where appropriate to support content ideation audience segmentation campaign personalization event follow-up and performance analysis. Influence & Collaborate Build trusted relationships with Sales leaders Practice leaders Delivery teams and senior stakeholders across EMEA. Act as a marketing advisor to regional leadership providing recommendations based on market trends customer insights campaign performance and commercial priorities. Confidently present marketing plans results insights and recommendations to C-suite General Manager and Director-level stakeholders. Navigate different markets cultures stakeholder expectations and business priorities to create alignment and drive execution. Share market and customer insights across teams to continuously improve positioning campaigns and go-to-market activities. Measure & Optimize Performance Track performance against key indicators including engagement leads target-account engagement pipeline contribution and conversion. Use Salesforce HubSpot marketing automation and analytics tools to monitor effectiveness and identify opportunities for improvement. Maintain accurate campaign and account data support reporting and ensure effective alignment between marketing and sales activity. Translate performance data into clear insights and actionable recommendations for Sales and senior leadership. Manage EMEA campaign and event budgets effectively prioritizing investments according to market opportunity and expected business impact. Continuously test learn and optimize marketing activities to improve effectiveness and ROI. Combine data marketing expertise and AI-supported analysis to identify trends inform decisions and improve execution. Your Team and Partners Marketing Director – Region (your line manager) EMEA Sales teams and Sales leadership Corporate Marketing team Product/Solution Marketing team Practices teams Delivery teams EMEA Leadership External partners including agencies event organizers and Atlassian Drive EMEA Marketing ➡ Solid experience in B2B marketing ideally within technology SaaS consulting or professional services. Proven experience developing and executing Account-Based Marketing (ABM) programs in partnership with Sales. Strong experience across demand generation integrated campaigns events content and digital marketing. Demonstrated ability to manage senior stakeholders and confidently present to and advise C-suite and Head-of-level audiences. Experience operating across multiple EMEA markets adapting marketing approaches to different business priorities audiences and levels of market maturity. Strong understanding of the B2B sales cycle and the ability to connect marketing activities to account engagement pipeline and business growth. Hands-on experience using Salesforce and HubSpot including campaign management CRM data reporting lead or account engagement and performance tracking. Experience using marketing automation analytics and digital marketing tools to manage and measure performance. A proactive and practical approach to AI with the confidence to use AI tools in your daily work to improve productivity research content creation personalization analysis and experimentation. Fluent English additional European languages are a strong plus. Experience within the Atlassian ecosystem technology consulting or enterprise software is a plus. Your strengths Excellent stakeholder management and influencing skills with the confidence and credibility to engage senior leaders. Strong business acumen and the ability to translate regional commercial priorities into effective marketing actions. Customer- and account-centric mindset with a strong understanding of ABM. Curious hands-on and forthcoming in adopting AI as part of your everyday marketing toolkit. Excellent communication presentation and storytelling skills. Strong cultural awareness and the ability to operate effectively across diverse EMEA markets and teams. Analytical and results-oriented mindset using data to challenge recommend and optimize. Proactive and collaborative approach with strong ownership from strategy through execution. Drive Account-Based Marketing ➡ At Valiantys our people are at the heart of everything we do. We are committed to creating an environment where you can grow lead and make an impact. Meaning Drive strategic transformation projects and influence outcomesLearning Continuous development through training certifications and communitiesFlexibility Hybrid work model supporting work-life balance Additional benefits International and multicultural environment Flexible remote work policy Choice of equipment (PC or Mac) Supportive and collaborative culture The list of benefits could change depends on the country you're living in.  ➡ Valiantys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion gender sexual orientation gender identity age national origin disability status protected veteran status or any other characteristic protected by law. Valiantys provides a barrier-free workplace and embraces all qualified applicants with varied perspectives and backgrounds.  We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.