Marketing Performance Analyst Location Remote Contract Hourly Pay Range $40-$55 Our client is seeking a highly skilled Marketing Performance Analyst to support their Marketing and Communications team. This role involves managing website analytics SEO campaign tracking and location data across multiple websites ensuring data accuracy and actionable insights to optimize marketing efforts. The ideal candidate is a self-directed digital analytics professional capable of managing ongoing workflows independently and collaborating effectively with internal teams. Key Responsibilities Develop and deliver quarterly performance reports that translate data into clear narratives for internal stakeholders. Collaborate with marketing and communications teams to represent the full scope of impact across campaigns and initiatives. Compile quantitative data and project summaries demonstrating the effectiveness of marketing efforts. Build and publish quarterly reporting webpages supporting email campaigns and Tableau dashboards. Manage the approvals process to ensure timely and accurate distribution of reports and insights. Monitor website and campaign performance regularly proactively identifying issues wins and opportunities for optimization. Configure custom event tracking and UTM parameters to ensure reliable clean data collection. Train team members on analytics tools and best practices for UTM creation to enhance team capacity. Deliver regular data pulls and ad hoc analyses to inform content and campaign strategies. Design create and reconcile Tableau dashboards for data visualization of patient journeys and marketing performance. Ensure accurate data flows from databases to support downstream reporting and analysis. Use data visualization to communicate campaign successes areas for improvement and patient journey insights. Collaborate across teams to ensure tracking standards are maintained and campaigns are set up for accurate measurement. Strengthen organic search performance through keyword research rank monitoring and schema improvements. Maintain a well-structured SEO foundation to enhance web content discoverability. Contribute to platform management of SEO tools and support location data integrity by resolving duplicates broken links and outdated information. Drive location optimization initiatives including naming conventions and license management. Required Qualifications Bachelor’s degree. 5+ years of experience in web analytics campaign reporting and SEO. 1–2 years of experience with AEO and GEO or demonstrated knowledge of optimizing content for AI-driven search experiences such as Google AI Overviews ChatGPT or Claude. Proficiency in web analytics platforms including Google Analytics Google Search Console and Piwik. Experience with SEO tools such as SEMrush. Familiarity with location/reputation management platforms like Yext or similar. Experience with data visualization tools such as Tableau Looker or Power BI. Strong analytical skills with the ability to translate data into actionable insights. Solid understanding of UTM parameters campaign tracking and digital reporting workflows. Excellent organizational and communication skills. Ability to work independently manage multiple priorities and meet deadlines. Proactive detail-oriented and self-motivated. Preferred Qualifications Agency experience and healthcare or similarly regulated industry experience. About Delphi-US - Peacemakers In The Talent War Delphi-US is a national IT Services firm based in Newport Rhode Island. Delphi attracts our nation's best and brightest Technical & Professional Talent and positions our nation's finest employers to further their competitive advantages. Delphi's core technical focus includes Data Sciences & Analytics Modern AI/ML Model Monetization Cloud Engineering Cyber Security ERP Rescue serving domains from sensitive national energy sectors to critical financial services biomed life sciences & pharma major government & municipal institutions and much of the USA's Fortune 500 corporations. Delphi Associates are deployed on critical IT Projects where their consultative business acumen comprehensive technical expertise and committed service mission drives our client's success. Our proprietary skill-based and cultural matching process results in higher qualified project teams curated for our client's specific technical & functional goals. We are experienced friendly professional and ready to advocate on your behalf. Delphi has an indelible understanding of employer expectations a track record of project success and we deliver lasting results. 6245