We're hiring on behalf of a Haystack partner! The Role Develop and execute comprehensive full-funnel paid media strategies across search social display and programmatic channels. Manage day-to-day operations of paid media campaigns including launching testing and optimizing ad creative audiences bidding strategies and landing pages. Own budget allocation and pacing across paid channels maximizing return on ad spend (ROAS) and minimizing cost per acquisition (CPA). Lead marketing automation and audience strategy implementation to enhance program efficiency and improve lead quality. Establish rigorous testing frameworks (A/B incrementality geo-lift) and optimization processes to determine campaign effectiveness. Drive continuous innovation in measurement attribution and incrementality testing across paid channels. What You'll Need Experience aggregating and analyzing campaign metrics to assess performance drivers and identify insights. Proven track record of scaling paid media programs with significant revenue impact. Deep hands-on experience managing campaigns across Google Ads Microsoft Ads LinkedIn Ads and/or Meta Ads at scale. Strong understanding of paid media technology bid management attribution models and marketing automation platforms. Ability to analyze raw campaign data and develop actionable insights with an understanding of basic statistics and mathematical modeling concepts. 7+ years of B2B marketing experience with 4+ years specifically in paid media and demand generation. What's On Offer Join a rapidly growing team with a focus on customer obsession. Opportunity to accelerate the development of marketing capabilities. Contribute to innovation in measurement attribution and testing. Hybrid work model. Apply via Haystack today!