Marketing Manager — Cloud & AI (Demand Generation)

"

About us

Softprom is a value-added IT distributor with 26+ years on the market operating in 33 countries with 120+ vendors across five directions cybersecurity cloud services IT infrastructure security systems and CAD/graphics. Our Cloud & AI direction is the youngest and most dynamic in our portfolio. We partner with global vendors including OpenAI (official SMB Referral partner) AWS Google Cloud GitLab tldv Spin.AI PitchAvatar and more — with the portfolio constantly expanding. Why this role matters In Cloud & AI marketing has two core missions Build Softprom's brand recognition as a Cloud & AI technology provider across our markets Generate real demand — leads that convert into deals

Who we're looking for

B2B marketing starts with smart multi-step strategy — not just creative. We're looking for someone who Brings a plan instead of waiting for a task Is systematic and self-sufficient — needs a goal not daily supervision Thinks analytically and makes data-driven decisions Knows how to build lead-gen funnels and understands the full journey — from traffic source to closed deal Knows how to pick the right channels for the right audience Sets up channels with transparent analytics and clear attribution Is ready to own results in revenue — not just activity volume but real pipeline impact

What you'll be doing

Developing promotion strategies for the direction and individual vendors Aligning plans with the internal team and global vendors (including leveraging vendor marketing budgets) Creating content — from landing pages and email sequences to case studies and event materials Managing channels digital advertising email marketing social media website Organizing and running events (online & offline) plus participating in industry events Analytics & reporting leads cost per lead deal conversion ROMI

What we're looking for

Proven experience in lead generation Hands-on experience with digital tools LinkedIn Ads Google Ads Meta Ads email marketing analytics (GA4 CRM reporting HubSpot experience is a plus) Experience organizing online and offline events English Intermediate+ (for communication with global vendors) Key KPIs Quantity & quality of generated leads (MQL → SQL) Potential deal value from marketing activities ROMI

What we offer

Base salary + performance-based bonus Fully remote work Promoting solutions from world IT leaders — from OpenAI to AWS and Google Cloud Work across international markets Central & Eastern Europe Caucasus and Central Asia Freedom in choosing your tools and approach — as long as it drives results How to apply Send your CV to  bondarenko@softprom.com  with the subject line ""Marketing Manager Cloud & AI"" and include 1️⃣ Your expected compensation 2️⃣ 1–2 campaign examples showing the ""channel → lead → deal"" chain with real numbers Looking forward to speaking with you!"