Rumble the Freedom-First technology platform. We proudly offer a video platform cloud services advertising solutions and a non-custodial cryptocurrency wallet. Rumble is building the future of creator-driven media and we’re looking for a Director of Product Marketing to define how our products show up in the market and drive meaningful adoption across our ecosystem. This is a high-impact leadership role focused on shaping the narrative positioning and go-to-market strategy for key initiatives including our Wallet and emerging fintech products as well as creator tools like Rumble Studio and Rumble Ad Center. As Director of Product Marketing you will sit at the intersection of Product Consumer Marketing and Business Intelligence translating product capabilities into compelling stories that resonate with users and drive growth. You’ll help bridge the gap between what we build and how it’s understood ensuring our products are positioned clearly and competitively in an evolving media and fintech landscape. This role requires both strategic vision and hands-on execution. You’ll lead go-to-market efforts influence product direction with market insights and build a high-performing team that elevates how Rumble brings products to market. If you think about product marketing not just as messaging but as a lever for adoption engagement and revenue you’ll have the opportunity to make a significant impact here. Responsibilities Own end-to-end go-to-market strategy for key products including Wallet Rumble Studio and Rumble Ad Center from market assessment through launch and lifecycle optimization. Define clear differentiated positioning and messaging that drives adoption and positions Rumble competitively within media creator and fintech ecosystems. Lead major product launches and releases coordinating cross-functional efforts and ensuring strong execution from planning through post-launch analysis. Partner closely with Product Consumer Marketing and Business Intelligence to align on strategy identify growth opportunities and increase product adoption. Conduct market research and competitive analysis translating insights into actionable recommendations that influence product direction and go-to-market plans. Influence product roadmaps by bringing a strong market and customer perspective into prioritization and feature development discussions. Build and scale sales enablement materials including pitch decks one-pagers demos FAQs and case studies to support pipeline growth and conversion. Collaborate with Demand Generation and Brand teams to develop integrated campaigns that align with product narratives and drive measurable outcomes. Define and track key performance indicators such as adoption engagement win rates and pipeline contribution using data to refine strategy. Serve as a subject matter expert in external-facing settings including customer meetings events and partner discussions. Lead mentor and develop a growing product marketing team including direct management of team members fostering accountability and high performance. Qualifications 10+ years of experience in product marketing or related roles with significant experience in SaaS fintech or technology-driven environments. 5+ years of experience leading and developing high-performing product marketing or cross-functional teams. Proven track record of building and executing successful go-to-market strategies that drive measurable adoption and revenue growth. Strong ability to translate complex technical products into clear compelling messaging for multiple audiences. Deep understanding of market dynamics particularly within media creator platforms or fintech ecosystems. Experience partnering closely with Product Sales Marketing and Analytics teams in fast-paced high-growth environments. Strong analytical skills with the ability to use data and insights to inform positioning pricing and go-to-market strategy. Excellent communication and presentation skills with comfort engaging executive stakeholders and external audiences. Bachelor’s degree in Marketing Business Communications or a related field MBA or advanced degree preferred. Core Competencies Strategic thinker who can connect product capabilities to market opportunities and business outcomes. Customer-centric mindset with a strong understanding of user needs and behaviors. Ability to influence cross-functional teams without direct authority and drive alignment across stakeholders. Results-oriented with strong ownership over metrics and performance outcomes. Leadership style that builds trust develops talent and scales teams effectively. Location - we prefer this person to be near one of our offices (Miami Sarasota NYC Toronto (ON) Washington DC but there is a possibility for remote eligibility Annual Compensation Range $205000 - 220000 USD base + benefits + equity (If based in the United States) $158000 - 176000 CAD base + benefits + equity (If based in Canada) Note The salary range listed for this position is a good faith estimate based on experience qualifications and internal compensation structure. The actual salary offered varies depending on the candidate's skill level and experience. This posting refers to an active vacancy within the organization. Why Our Team Loves Working Here We are making a significant financial impact for our video creator community we’re proud of their success stories We enjoy challenging the status quo and going head-to-head against Big Tech We aren’t afraid to try new things we act fast and want to win We pay competitive salaries and provide great benefits EEO Statement Rumble is an equal opportunity employer. We promote an equal playing field where everyone has the same opportunities regardless of race religion color national origin sex sexual orientation age veteran status disability status or any other applicable characteristics protected by law. Rumble is an active participant in the e-verify program. Physical demands of the position While performing the duties of this job the employee is regularly required to sit for prolonged periods of time while using a computer and/or keyboard. The employee is required to communicate verbally and hear. The employee may be required to walk reach with hands and arms balance and stoop or kneel. The employee may occasionally be required to lift and/or move up to 15 pounds. Specific vision abilities required by this job include clarity of vision at approximately 20 inches or less (i.e. working with small objects or reading small print) including the use of computers.