"We’re Hiring a Growth & Performance Specialist! 🎯 We don't just run marketing. We scale restaurant brands. Hook + Ladder is a fast-growing fractional marketing agency that helps multi-location restaurant brands think QSRs with 100–500 locations fast casual concepts and regional chains grow revenue drive foot traffic and win local markets. We operate as a true extension of their marketing teams. We're looking for a Growth & Performance Specialist who's obsessed with results thrives on experimentation and knows how to turn data into action. In this role you'll own the performance direction across paid media and lifecycle marketing leading campaigns from strategy through execution while continuously optimizing for growth. If you love testing analyzing optimizing and building scalable growth systems that directly impact business performance this role was built for you. Okay but why Hook + Ladder? 👀 🏡 Remote-first flexible and built on trust. We care about outcomes not clock-ins. You'll have the autonomy to own your work without micromanagement while being supported by a collaborative team that has your back. 🚀 Your work creates real impact. Your ideas won't sit in a deck collecting dust. You'll help drive measurable growth for exciting multi-location brands and your contributions will directly influence client success. 🌱 Built to grow. As the agency scales so can your career. We invest in your development through coaching strengths-based growth continuous feedback and opportunities to become one of our future leaders. 🤝 A team that genuinely collaborates. You'll partner closely with Client Success Content Design SEO and Leadership in a fast-moving environment where initiative is valued ideas are shared and wins are celebrated together. 💰 Great work deserves great rewards. Enjoy a remote-first culture flexible PTO unlimited sick days and a profit-sharing program. Because when we win everyone wins! ✨Who you are & the impact you’ll make You lead full-funnel performance strategies by planning managing and optimizing multi-channel campaigns across email and performance marketing platforms translating business goals into data-driven strategies goal-oriented campaign configurations and measurable growth outcomes. You own the full campaign lifecycle from strategy and setup to execution traffic QA launch performance tracking and optimization ensuring every campaign is flawlessly executed and aligned with client objectives. You naturally turn data into growth by analyzing campaign performance identifying trends and opportunities running A/B tests and transforming insights into optimizations that improve acquisition retention customer lifetime value and ROI. You build and optimize lifecycle marketing programs through segmentation automations testing reporting and personalization creating customer journeys that drive stronger engagement loyalty and long-term value. You love experimenting and are constantly testing audiences creatives messaging automations bidding strategies and campaign structures while leveraging AI and emerging technologies to improve workflows and marketing performance. You make smart budget decisions by managing campaign pacing spend allocation and investment across channels always balancing performance goals with profitability and sustainable growth. You know how to communicate performance beyond the numbers building dashboards and presenting insights that clearly connect digital marketing results with meaningful business outcomes and strategic recommendations for both clients and internal teams. You care about operational excellence making sure campaigns are accurately built launched tracked monitored and continuously optimized while proactively resolving attribution delivery tracking and technical issues before they impact results. This job is for you if 📈 2–4+ years of hands-on performance marketing experience ideally in an agency or multi-client environment. 📧 Experience managing email marketing across segmentation automation testing and reporting (Paytronix Klaviyo or similar). 💡 Experience managing paid media campaigns across Meta Google TikTok YouTube StackAdapt or Bing. 📊 Strong analytical skills with experience in GA4 GTM Looker Studio UTM tracking and client-facing performance reporting. 🧠 Strategic mindset with the ability to connect campaign performance to business outcomes. 🤝 Comfortable working cross-functionally in fast-paced environments. 🤖 Daily user of AI tools (ChatGPT Claude Gemini you use them not fear them). 🛠️ Comfortable troubleshooting campaign tracking attribution automation and delivery issues. 🗣️ Fluent English (C1+). Bonus points if you Experience with franchise QSR hospitality retail or multi-location brands. Experience in agency or multi-account environments. Familiarity with Firebase push notifications or lifecycle automation. Understanding of first-party data attribution and privacy best practices. Experience with campaign QA or technical troubleshooting. Experience using AI tools for reporting optimization or workflow automation. Certifications in Google Ads Meta Blueprint Klaviyo or similar. Speak Spanish and/or French (not required but a plus). Do NOT apply if You're looking for a strategy-only role. You've never executed campaigns hands-on. You avoid data testing or performance accountability. You prefer ""set-it-and-forget-it"" marketing. You wait for direction instead of taking initiative. You dislike collaboration or feedback. You prefer slow-moving corporate environments. Show us what you got. Tell us how you think. Let's see if we're a fit. Apply now - we'd love to meet you!"