SportsReflector is an AI sports coaching app computer vision pose estimation AR overlays — analyzing form across 20+ sports and gym exercises. We've launched on the App Store we have paying users and we're running Apple Search Ads Meta and Google App Campaigns. We need a Growth Lead who can take this from indie traction to global brand. The role You'll own user acquisition retention and brand end-to-end. Paid organic ASO content lifecycle — all of it. This is a hands-on role for someone who's scaled a consumer mobile app before and knows the difference between a CAC problem and a conversion problem. What you'll own Paid acquisition across Apple Search Ads Meta Google TikTok and emerging channels ASO and App Store conversion optimization (screenshots CPPs keyword strategy) Lifecycle and onboarding optimization — trial conversion is the current bottleneck Content SEO and GEO (LLM-era search) strategy Influencer and creator partnerships across sports and fitness verticals Brand voice and positioning as we expand internationally Setting and hitting CAC trial-to-paid LTV and retention targets What we're looking for 4+ years in growth or marketing for consumer mobile apps (B2C subscription experience essential) Demonstrated track record scaling a consumer app — show us the receipts Strong paid acquisition skills with mobile UA platforms ASO experience required not optional Comfortable in Firebase RevenueCat and mobile attribution tools Hands-on — you'll be writing ad copy briefing creators and running A/B tests yourself Data-fluent and creatively sharp Why this role Take a working product to a global audience not zero-to-one risk Full-funnel ownership with no committee approvals Direct line to the founder Work on something genuinely useful — the kind of marketing where the product backs the claims See what you'd be working on Try the app https//apps.apple.com/ca/app/sportsreflector-ai-coach/id6759809796 Learn more https//sportsreflector.com Bonus points if you've tried it and have one thing you'd change. Work Location Remote