AJO Engineer

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Who We Are

WPP Enterprise Solutions designs builds and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth we lead clients in business transformation and marketing modernization connecting strategy directly to execution. Our 12000 experts in engineering and platforms commerce consulting content transformation CRM and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe AWS Braze Google Microsoft Salesforce and Shopify as well as innovators in AI to deliver growth solutions tailored to the needs of our clients’ businesses. VML part of WPP supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. The opportunity We are looking for an experienced AJO consultant with proven hands-on implementation background. This role is for candidates who have already delivered AJO and AEP solutions for enterprise customers and are ready to lead engagements independently. We hire for deep platform expertise a client-first mindset strong technical delivery capability and the ability to advise customers with confidence across the full implementation lifecycle. Must-Have

Skills

Adobe Journey Optimizer implementation Hands-on experience delivering AJO solutions including journey orchestration event triggers conditions wait logic automations custom actions messages offer decisioning and channel configurations across email push SMS in-app and web. Adobe Experience Platform expertise Deep working knowledge of AEP services including Real-Time Customer Profile Identity Service XDM schema design source connectors datasets audience segmentation (rule-based and AI/ML) and destination configuration. Data modelling and XDM Strong ability to design and implement Experience Data Model (XDM) schemas for multi-channel marketing use cases. Ability to map source-system fields to XDM define identity namespaces and model profile and experience event data correctly. SQL and data querying Strong SQL proficiency for querying datasets writing complex joins and aggregates applying filter conditions transforming data and working within AEP Data Distiller or similar query environments. API development and integration Hands-on experience integrating with AEP and AJO REST APIs designing custom actions configuring webhooks working with JSON payloads managing OAuth or IMS authentication and validating with Postman or similar tooling. JavaScript and scripting Proficiency in JavaScript for personalization logic API calls and custom scripting within AJO and AEP. Comfort with HTML and CSS for email and web experience rendering. Segmentation and audience design Practical experience creating and validating rule-based segments computed attributes AI/ML-powered audiences and multi-channel activation strategies grounded in profile and behavioural data. Customer communication and advisory Ability to engage enterprise customers independently articulate solution recommendations clearly lead discovery workshops and present technical designs to both technical and business stakeholders with confidence. Basic AI and agentic skills Working understanding of AI-assisted delivery prompt engineering agentic workflows and responsible use of AI tools to improve discovery documentation testing troubleshooting and implementation productivity. AJO certifications Relevant Adobe Journey Optimizer certifications or demonstrable equivalent hands-on expertise with willingness to maintain current certification status as the platform evolves. End-to-end delivery ownership Demonstrated ability to own AJO/AEP workstreams from requirements gathering through go-live including documentation testing and post-launch support with limited supervision.

What you'll do

Consulting and requirement discovery Engage with customers to understand business goals technical requirements pain points success criteria and current-state architecture. Conduct discovery workshops gather inputs from business and technical stakeholders and translate needs into clear implementation scope and recommendations. Solution design and roadmap Recommend solution architecture implementation approach phasing and best practices aligned to customer objectives. Design data models data flows segmentation logic personalisation rules journey patterns and integration touchpoints. Adobe Journey Optimizer delivery Implement and configure journey orchestration events triggers conditions wait logic automations custom actions messages and offers in Adobe Journey Optimizer. Ensure journeys are scalable testable maintainable and aligned to approved business use cases. Offer and experience decisioning Configure and implement AJO decisioning capabilities including decision items offers collections eligibility rules ranking logic placements and decision policies to deliver relevant content and offers across channels. Web in-app and code-based experiences Design and implement personalised web in-app content card push email SMS and code-based experiences using AJO AEP data Web SDK Mobile SDK Edge Network patterns HTML CSS and personalisation syntax where applicable. Content personalisation and experimentation Build personalised content experiences using fragments templates dynamic content contextual attributes profile data audience rules and decisioning outcomes. Support experiments testing and optimisation to improve engagement and customer experience. Data engineering and integration Design build and optimise data ingestion flows from CRM web mobile file-based and external systems into AEP. Ensure data moves accurately and reliably across source systems journeys destinations and reporting use cases. Data modelling segmentation and identity Design and implement XDM schemas datasets identity mappings profile attributes audience rules joins filters aggregates and segmentation logic using SQL and data modelling best practices. Customisation and API development Develop custom scripts extensions custom actions and API first integrations using JavaScript SQL Python and REST APIs. Validate integrations payloads authentication and error handling using Postman or similar tools. Troubleshooting and optimisation Diagnose debug and resolve technical issues across data ingestion identity APIs schemas audiences journeys content rendering delivery synchronisation and performance. Proactively optimise implementations for reliability scalability and operational efficiency. Quality assurance and validation Partner with QA business and technical teams to define test scenarios validate data flows and journey behaviour support user acceptance testing and ensure solution quality stability and readiness before go-live. Post go-live support Provide production support enhancements maintenance upgrades defect resolution and operational guidance after launch to help customers stabilise and continuously improve their implementations. Documentation enablement and coaching Create and maintain solution designs technical documentation configuration notes runbooks and knowledge transfer materials. Conduct product training customer walkthroughs and best-practice sessions to improve adoption. Delivery coordination Collaborate with project managers architects consultants engineering teams and customer stakeholders to manage timelines milestones dependencies risks deliverables and regular status updates. Client relationship management Build and maintain strong customer relationships by acting as a trusted advisor communicating clearly managing expectations and aligning technical recommendations with business goals. Continuous product awareness Stay current on Adobe Journey Optimizer Adobe Experience Platform SDKs decisioning personalisation and integration capabilities and continuously refine solution recommendations based on evolving platform features and customer needs. Key Attribute Deep AJO and AEP platform expertise with the ability to lead customer engagements independently from day one. Client-first mindset with the confidence to advise at both business and technical levels adapting communication style to the audience. Self-starter who can manage changing priorities resource constraints and tight delivery deadlines without close oversight. Structured problem solver with a continuous improvement mindset and a focus on scalable reliable production-grade solutions. Collaborative team player who partners effectively across business technology project management and customer stakeholder groups. What we can offer you Alongside the opportunity to work with some of the most exciting brands around the world we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference allow you to be yourself and respect who you are. Our culture thrives on our core values designed for impact-driven individuals Heart Brains and Courage. We lead with Heart fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage inspiring you to speak up embrace experimentation and advocate for bold solutions that push our thinking to be better than yesterday. About WPP WPP is the trusted growth partner for the world’s leading brands. With exceptional talent trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform WPP Open – we help clients navigate change capture opportunity and deliver transformational growth. For more information visit WPP.com WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click ""Submit Application"" this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this we think it's a good idea to read through our Recruitment Privacy Policy . California residents should read our California Recruitment

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