About the Role We are looking for a results-driven Marketing Manager to lead user acquisition and growth for our portfolio of consumer mobile applications. The ideal candidate will own the end-to-end growth strategy manage large-scale acquisition campaigns optimize marketing spend and drive sustainable revenue growth across global markets. You will work closely with Product Analytics ASO Creative and Engineering teams to scale app installs engagement retention and monetization. Key Responsibilities Growth Strategy & User Acquisition Own the end-to-end user acquisition strategy across Google App Campaigns (UAC) Apple Search Ads Meta App Campaigns and other paid channels. Build scalable growth strategies for both new and existing mobile apps. Drive profitable user acquisition while optimizing CPI CPA CAC ROAS and LTV. Identify new growth opportunities channels and acquisition strategies. Campaign Management & Optimization Plan execute and optimize high-budget acquisition campaigns across Android and iOS. Continuously improve campaign performance through audience segmentation bidding strategies creative testing and automation. Scale successful campaigns across Tier-1 and international markets. Experimentation & Growth Lead structured experimentation across creatives audiences bidding landing pages pricing onboarding flows and subscription funnels. Establish an experimentation framework and implement data-backed growth initiatives. Collaborate with Product teams to improve activation retention and conversion. App Launches Define GTM (Go-to-Market) strategies for new app launches. Drive 0→1 launches and scale campaigns after validating acquisition efficiency. Coordinate launch activities across marketing product design and analytics teams. Analytics & Business Insights Monitor campaign performance using dashboards and analytics tools. Analyze acquisition retention monetization and cohort performance. Present weekly and monthly business insights to leadership with actionable recommendations. Budget & P&L Ownership Manage significant monthly marketing budgets. Optimize budget allocation across channels geographies and campaigns. Own marketing P&L and ensure efficient utilization of spend. Team & Stakeholder Management Collaborate with Product Creative ASO Data and Engineering teams to achieve business goals. Mentor junior marketers and establish performance best practices. Work with external agencies and platform partners when required. Required Skills 5–8 years of experience in Performance Marketing User Acquisition or App Growth. Strong expertise in Google App Campaigns (UAC) Apple Search Ads and Meta App Campaigns. Experience scaling consumer mobile applications. Strong understanding of Android and iOS ecosystems. Experience managing campaigns across Tier-1/global markets. Strong analytical strategic and decision-making skills. Experience managing large marketing budgets and P&L. Preferred Tools Google Ads Apple Search Ads Meta Ads Manager AppsFlyer Adjust Firebase GA4 BigQuery Looker Studio Mixpanel Amplitude AppTweak Sensor Tower Preferred Background Candidates from Consumer Apps Productivity Apps Gaming FinTech Subscription Apps HealthTech Utility Apps OTT or similar B2C mobile app companies. Success Metrics User Acquisition Growth CPI / CPA / CAC Optimization ROAS & LTV Improvement Revenue Growth Retention & Subscription Conversion Marketing Budget Efficiency Successful Global Campaign Scaling Experimentation Success Rate Business Impact & P&L Performance Skills performance marketingapp growth Job Type Full-time Application Question(s) What was your last CTC ? What is your notice period? Do you have experience on Apps especially Mobile apps? If yes which one ? What all industries have you work in ? What is your expected CTC Work Location Remote