Overview of the role We’re on a mission to modernize insurance making it simpler more accessible and customer-first. The insurance industry is a $1T market that has remained largely untouched by the digital revolution and PolicyMe is here to change that. As a remote-first Toronto-based startup with big ambitions we’re looking for a Growth Marketing Specialist to help us build the future of insurance in Canada and beyond. As our Growth Marketing Specialist you'll own the strategy and execution of customer lifecycle marketing across multiple touchpoints helping customers get the right message at the right time. You'll partner closely with Product Growth Design Data and Customer Experience teams to build personalized journeys that improve engagement conversion retention and cross-sell opportunities. This is an exciting opportunity to shape how millions of customer interactions are delivered while driving measurable business impact through experimentation automation and data-driven decision making. ➡ What you'll be doing ➡ Design customer journeys across the full lifecycle from acquisition and onboarding through retention and re-engagement. Continuously test measure and optimize campaigns through A/B testing and performance analysis. Design email and lifecycle assets using AI (Claude) then build them as modules and templates in HubSpot. Build and maintain the workflows that power our customer journeys — enrolment logic triggers branching segmentation to deliver highly personalized customer experience. Partner with Product Growth Design and Data teams to launch campaigns supporting new products features and business initiatives. Monitor lifecycle performance metrics and identify opportunities to improve customer engagement conversion retention and lifetime value. Help grow lifecycle marketing into a scalable function as PolicyMe expands. What we're looking for ➡ 2-3+ years of experience in growth marketing product marketing customer marketing lifecycle marketing or similar marketing roles within a fast-paced technology company agency or consumer brand. You're systems thinker. You enjoy breaking down complex customer journeys into scalable workflows. You naturally think through dependencies edge cases and customer scenarios and take satisfaction in building systems that work reliably at scale. You have strong written communication skills with an eye for customer-centric messaging. You can tell the difference between copy that serves the customer and copy that serves us. You're eager to build from scratch and figure things out. You find real satisfaction in a process you've built well and an experience you've created — the kind of person who's energized by a blank slate not daunted by it. You're AI-literate with a proven track record of solving problems and optimizing your work with AI. Nice To have Experience with lifecycle marketing platforms such as Braze Iterable Customer.io HubSpot Salesforce Marketing Cloud or similar CRM tools. French speaking Why join us ➡ Generous PTO - 20 vacation days A comprehensive benefits plan with premiums paid in full by PolicyMe Investment in your professional development including an L&D budget AI tooling budget performance reviews twice a year and ongoing feedback to ensure you reach your highest potential An extremely high performing low-ego remote-first team that is truly disrupting an old industry Option to work from home or our Toronto-based office (bonus we cover the costs to bring all our employees in-person twice a year for experiential socials!) Access to stock options based on performance Compensation The total target cash compensation for this role is $80000–$105000 CAD based on experience. We’ll walk through the details together during the interview. ➡ About PolicyMe At PolicyMe we are Canada’s leading digital insurance solution offering straightforward and affordable financial protection for families from coast to coast. Our product suite includes Life Insurance Critical Illness Insurance and Health & Dental Insurance all tailored to Canadians' evolving needs. We also offer B2B2C solutions partnering with organizations to provide seamless digital insurance options. Founded by a team of insurance experts and technology entrepreneurs PolicyMe is committed to making insurance simpler and more accessible. Since our launch in 2018 we have grown exponentially selling over $10 billion in insurance coverage to Canadians. We are proud of the team we’ve built and are excited for those that are yet to join us. We operate with a remote-first culture attracting top talent from across Canada. If you’re looking for a fast-paced collaborative environment working alongside incredibly ambitious yet humble humans we may be the right place for you! To learn more visit www.policyme.com. Additional Notes Job Vacancy This role reflects growth in our team and expanded operational scope. We’re hiring to support increasing demand and continue delivering an exceptional customer experience. Commitment to Equal Opportunity PolicyMe is an equal opportunity employer. We welcome applicants of all backgrounds and provide fair consideration regardless of race colour religion sex sexual orientation gender identity national origin or disability. Accessibility Statement We are committed to providing an accessible hiring experience. If you require accommodations during the application process please indicate this in the “Additional Information” section of your application. We thank all applicants for their interest however only those selected for an interview will be contacted.