Performance Marketing Manager at Singapore's leading AI training provider Full-time Singapore Marketing Remote The opportunity AI upskilling is one of the fastest-growing segments in Singapore's education market and paid acquisition is a primary driver of enrolments at Vertical Institute. We are looking for a Performance Marketing Manager to lead that function - owning the strategy across paid channels managing Performance Marketing Specialists and being the person senior leadership turns to when they want to understand where growth is coming from and what it is costing. This is a management role with deep channel accountability. You will set the direction build the frameworks and develop the specialist beneath you - while staying close enough to the work to know when something is off before the numbers confirm it. You will report to the Head of Marketing and be a key voice in how the marketing team allocates its budget and prioritises its channels. We are looking for someone who has already made the shift from executer to leader - who can set strategy coach a specialist and hold themselves accountable for the team's collective output not just their own campaigns. If you have led a performance function before and can point to the growth it delivered we want to talk. What you will own Performance strategy and channel leadership Own the paid media strategy across Google Meta LinkedIn TikTok and YouTube - setting the direction the team executes against with full accountability for CPL CAC ROAS and revenue contribution. Allocate and manage the performance marketing budget with commercial rigour - making strategic calls on where to invest where to pull back and when to test something new. Stay ahead of platform developments audience shifts and emerging acquisition channels - bringing a point of view to the Head of Marketing not just awareness of what changed. Oversee the experimentation framework across paid channels - ensuring tests are designed with rigour results are interpreted accurately and learnings are applied systematically. Team leadership and specialist development Lead coach and develop the Performance Marketing Specialist - setting clear expectations reviewing work with a critical eye and helping them grow into someone who needs less direction over time. Divide ownership across the team in a way that gives the Specialist meaningful accountability while keeping strategic decisions at the manager level. Build a performance culture within the team where results are celebrated underperformance is addressed directly and the standard of work reflects the company's ambitions. Measurement attribution and commercial reporting Own the attribution framework and measurement infrastructure that gives the marketing team and senior leadership an accurate reliable picture of paid performance. Produce performance reporting that goes beyond dashboards - with a clear point of view on what the numbers mean what risks they flag and what decisions they support. Partner with the Head of Marketing and AMM on marketing KPI reviews contributing the performance lens to broader commercial discussions with confidence and clarity. Funnel optimisation and cross-functional collaboration Own conversion optimisation across paid landing pages audience targeting and ad creative - working with the content and design team to develop creative that performs at scale. Identify funnel inefficiencies and translate them into actionable initiatives with a clear owner timeline and success metric. Work closely with the AMM Sales and Student Services to ensure the leads the paid team generates are the right ones - aligned on quality not just volume. What we look for We are looking for someone who has led a performance function before - not someone who is stepping into management for the first time. Beyond that 6 or more years of performance marketing experience with at least 2 years in a role that involved managing or mentoring others. Deep hands-on platform expertise across Google Ads and Meta Ads - you can audit a campaign structure diagnose underperformance and brief a specialist on the fix without needing to run it yourself. Proven track record of driving measurable acquisition growth through paid channels with the numbers to back it up. Strong budget management experience - you have made allocation decisions under pressure and been accountable for the outcome. Comfortable presenting performance insights and strategic recommendations to senior leadership holding the room and handling pushback with data. Strong analytical fluency across GA4 attribution platforms and marketing reporting tools. Experience in education EdTech SaaS or high-volume B2C acquisition environments is a strong advantage. Why this role Own the function You set the paid media strategy manage the budget and lead the specialist. The performance marketing function is yours to shape and yours to be judged on. Senior team around you You work directly with the Head of Marketing and alongside the AMM. Your input shapes how the marketing budget is allocated across the whole function. Market tailwind AI upskilling is genuinely in demand. The product has strong market pull - your job is to capture that demand efficiently and at scale. A path to Head of Performance Strong performers in this role will be the natural successor as the marketing function grows. The scope and the recognition expand with the results. About Vertical Institute Vertical Institute is Singapore's leading AI and technology training provider. We are a SkillsFuture Singapore (SSG) Registered Training Provider and IBF-accredited institution. Over 50000 professionals have trained with us across individual programmes and enterprise engagements including partnerships with government agencies MNCs and financial institutions. We are headquartered at the Lifelong Learning Institute Paya Lebar. Work Location Remote