Performance Marketing Team Lead at Singapore's leading AI training provider Full-time Singapore Marketing Remote The opportunity AI upskilling is one of the fastest-growing segments in Singapore's education market and paid acquisition is a primary driver of enrolments at Vertical Institute. We are looking for a Performance Marketing team to lead that function - owning the strategy across paid channels managing Performance Marketing Specialists and being the person senior leadership turns to when they want to understand where growth is coming from and what it is costing. This is a management role with deep channel accountability. You will set the direction build the frameworks and develop the specialist beneath you - while staying close enough to the work to know when something is off before the numbers confirm it. You will report to the Head of Marketing and be a key voice in how the marketing team allocates its budget and prioritises its channels. We are looking for someone who has already made the shift from executer to leader - who can set strategy coach a specialist and hold themselves accountable for the team's collective output not just their own campaigns. If you have led a performance function before and can point to the growth it delivered we want to talk. What You'll Be Doing As the Performance Marketing Team Lead you will be responsible for driving the strategy performance and growth of all paid marketing efforts across our digital channels including Google Ads Meta TikTok LinkedIn and emerging advertising platforms. This is a strategic leadership role—not just an execution role. We expect you to continuously evaluate our paid marketing ecosystem identify what should be scaled optimized or discontinued and introduce innovative approaches that keep us ahead of the market and help us capture greater market share. You will lead and mentor a team of Performance Marketers ensuring their work consistently meets the highest standards of quality speed and effectiveness. You will be accountable for reviewing campaign strategies maintaining execution excellence coaching your team and driving continuous performance improvement. We foster a culture of lifelong learning innovation and continuous improvement. We value leaders who are open-minded embrace new ideas and make data-driven decisions backed by strong business acumen. As the digital marketing landscape evolves you will be expected to stay ahead of industry trends experiment with new opportunities and translate emerging best practices into measurable business growth. What you will own Own the paid marketing strategy across Google Ads Meta TikTok LinkedIn and other emerging advertising channels. Develop scalable acquisition strategies that maximize ROI ROAS and sustainable business growth. Identify opportunities to optimize discontinue or introduce campaigns based on data customer insights and market trends. Lead mentor and develop the Performance Marketing team ensuring high standards of execution accountability and continuous improvement. Review campaign performance ad creatives landing pages audience strategies conversion tracking and attribution to ensure continuous optimization. Stay up to date with industry trends platform updates AI tools and emerging advertising technologies proactively recommending innovations that create a competitive advantage. Collaborate closely with the Creative Content Sales Product and Technology teams to build a high-performing marketing funnel from awareness to conversion. Establish clear KPIs maintain rigorous reporting and foster a culture of experimentation testing and continuous learning. Report directly to the Head of Marketing and work closely with cross-functional teams to align marketing initiatives with the company's overall business objectives. What we look for 6+ years of performance marketing experience including 2+ years leading mentoring or coaching a team. Deep hands-on expertise in Google Ads and Meta Ads with the ability to audit campaigns identify performance issues and guide optimization. Proven track record of driving measurable acquisition growth through paid channels. Strong budget management skills with experience making data-driven investment decisions. Proficient in GA4 attribution platforms and marketing reporting tools. Confident presenting performance insights and recommendations to stakeholders and senior leadership. Strong analytical leadership and problem-solving skills with the ability to guide team performance. Experience in Education EdTech SaaS or high-volume B2C environments is an advantage. Why This Role Lead the team Guide the day-to-day performance marketing function support campaign strategy optimize budgets and mentor the Performance Marketing Specialist to deliver strong results. Work with senior leaders Partner closely with the Head of Marketing and collaborate with cross-functional teams to help shape paid media strategy and budget decisions. High-growth market AI upskilling is in high demand giving you the opportunity to drive scalable customer acquisition in a rapidly growing market. Career growth Take on increasing responsibility expand your leadership capabilities and play a key role in the growth of the marketing function as the business scales. About Vertical Institute Vertical Institute is Singapore's leading AI and technology training provider. We are a SkillsFuture Singapore (SSG) Registered Training Provider and IBF-accredited institution. Over 50000 professionals have trained with us across individual programmes and enterprise engagements including partnerships with government agencies MNCs and financial institutions. We are headquartered at the Lifelong Learning Institute Paya Lebar. Work Location Remote