Job Overview We are seeking a dynamic and results-driven Email Marketing Specialist to elevate our digital marketing efforts through innovative email campaigns and strategic automation. In this role you will craft compelling email content manage targeted customer segmentation and analyze campaign performance to optimize engagement and conversion rates. Your expertise will help us build stronger relationships with our audience drive e-commerce growth and support overall marketing objectives. This paid position offers an exciting opportunity to leverage your skills in a fast-paced collaborative environment committed to continuous improvement and data-driven decision making. Responsibilities Develop and execute comprehensive email marketing strategies aligned with business goals including campaign planning scheduling and execution. Manage customer segmentation processes to ensure targeted messaging that resonates with diverse audience groups. Design visually engaging email templates using Adobe Photoshop and HTML/CSS coding to enhance user experience. Utilize email marketing software such as Mailchimp Salesforce Marketing Cloud Pardot HubSpot or similar tools to automate campaigns and streamline workflows. Conduct A/B testing and marketing controlled experiments research to identify the most effective messaging subject lines and design elements. Monitor digital marketing performance metrics using web analytics reporting tools like Google Analytics and HubSpot to evaluate campaign success. Implement marketing automation tools for personalized customer journeys lead nurturing and timely follow-ups. Perform email marketing analysis to derive insights that inform future strategies and improve ROI. Collaborate with cross-functional teams on web analytics reporting copywriting lead segmentation and project management initiatives. Stay current on industry trends in digital marketing performance monitoring email content marketing and marketing automation best practices. Experience Proven experience in email marketing strategy development and execution within a digital marketing environment. Strong proficiency with email marketing software such as Mailchimp Salesforce Marketing Cloud Pardot or HubSpot. Skilled in customer segmentation techniques for targeted campaigns that maximize engagement. Hands-on experience with HTML and CSS for customizing email templates familiarity with Adobe Photoshop is a plus. Knowledge of web analytics tools like Google Analytics or HubSpot for tracking campaign performance and user behavior insights. Experience conducting A/B testing and analyzing results to optimize email campaigns effectively. Familiarity with CRM platforms such as Salesforce or Pardot for managing leads and automating outreach efforts. Ability to interpret data from various sources to inform decision making in digital marketing strategies. Strong copywriting skills tailored for email content marketing that drives action and engagement. Join us as an Email Marketing Specialist if you’re passionate about crafting impactful campaigns that connect with audiences on a personal level! Bring your expertise in digital marketing analytics automation tools and creative content development to help us achieve remarkable results while advancing your career in a vibrant environment dedicated to innovation and growth! Pay $65000.00 - $97000.00 per year Benefits Dental insurance Flexible schedule Health insurance Paid parental leave Paid time off Parental leave Work from home Work Location Remote