| Description | Who We Are & What We Do: Branching Minds’ mission is to empower all educators to effectively efficiently and equitably support the holistic needs of their students and to create a path to academic and personal success for every learner. Already supporting over 2000000 students across 250+ districts from close to 40 states our vision is to be the most effective national K12 school district solution for achieving high-fidelity MTSS/RTI consistently demonstrating our ability to save teachers' planning/documenting time improve outcomes of our students and eliminate achievement gaps. MTSS stands for Multi-Tiered System of Supports which is a framework that helps educators identify students’ academic behavioral and social-emotional strengths and challenges and provide differentiated support for students based on their needs. As a startup we don’t have to play by the rules of traditional organizations. We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves. Branching Minds is also a Benefit corporation. We get to prioritize our mission > profit and the means of getting there is just as important as the ends. We err towards self-management transparency collaboration initiative and giving a damn. If using innovation to reimagine education in service of equity energizes you - join our team! The Calling: The Product Marketing Manager will build the product marketing function and will coordinate and manage Branching Minds’s go-to-market (GTM) strategies. They will enable customer-facing teams to inspire confidence when selling Branching Minds’ products and services. The Product Marketing Manager will lead product GTM meetings. They will create and maintain internal resources including competitive battlecards messaging and positioning resources objection handling resources and persona guides. They will evaluate win/loss and campaign performance and product usage insights. The Product Marketing Manager will also create solution collateral videos slides and graphics using programs including Canva and Google Slides. They’ll create resources and communications tailored to regional and account details. Competitive candidates will have a mix of messaging and creative skills. The Product Marketing Manager reports to the VP of Marketing and collaborates regularly with the Product Marketing Revenue and Customer Success teams. What You Will Achieve: Champion market and competitive intelligence efforts to inform product positioning and messaging. Develop test and iterate product positioning messaging and value propositions to secure product and message market fit. Collaborate with product sales customer success and marketing teams on use cases product positioning internal training and go-to-market (GTM) activities. Gain insights through qualitative and quantitative data including market trends internal reporting and customer feedback to inform product development and marketing strategies. Create and provide customer-facing collateral and resources that reflect a clear understanding of buyer needs product features and market dynamics. Co-own the planning and execution for new services products and feature launches ensuring alignment with customer-facing teams. Develop effective marketing collateral (e.g. webinars blogs guides demo videos) and sales enablement assets (e.g. pitch decks demo scripts email sequences) to support product adoption and go-to-market efforts. Tailor to personas lifecycle stages and account demographics. Plan and execute marketing activities and content tailored to regional initiatives and target accounts in collaboration with the Sr. Manager of Demand Generation Develop and deliver training materials and sessions for internal teams to ensure they are knowledgeable about product features and benefits. Work with the marketing team to support growth marketing objectives including showcasing products at events and through content creation. Requirements Why We Want You: 3+ years of experience in product marketing. Strong understanding of product marketing best practices and the product launch process. Excellent compelling audience-first messaging and copywriting. Outstanding attention to detail and project management skills to coordinate competing requests from cross-functional stakeholders. Excellent communication and collaboration skills with the ability to work cross-functionally. Strong analytical and problem-solving skills with the ability to interpret data and make recommendations. Demonstrated initiative and problem-solving skills to navigate ambiguity. Experience with Canva Asana Guru and/or similar tools. Lucky Us If You: (No biggie if you don’t) Have MTSS knowledge Have EdTech experience Know the ins and outs of the K-12 education industry Are comfortable with spearheading video content creation (editing and production not included) and facilitating webinars Interview Process: If we are a match you can expect a total of 4 steps in the interview process after the initial application 15-minute pre-screening with People Operations 45-minute Video Interview with Hiring Manager (VP of Marketing) 60-Minute Deep Dive with Stakeholder Panel (Provide Work Samples Beforehand) 60-Minute Final Video Presentation & Interview with Executive Leaders Benefits What We Offer You: Check out our Benefits & Perks Fully remote! An awesome cross-disciplinary mission-driven team solving meaningful problems that improve the lives of educators and students. Base annual compensation for this role is $90000 - $110000 based on experience and expertise In Our Own Words We Are... Independent Relaxed Ownership Flexibility Always Learning Casual Adaptable “Best Idea Wins” Passionate Dedicated Very Capable/Competent Efficient Communicative Welcoming Caring Scrappy Friendly Co-operative Agile Supportive Principle-Driven Respectful Practical Attentive Funny Self-Motivated Silly Parrots. Our Commitment to Diversity Equity & Inclusion At Branching Minds a diverse inclusive and equitable workplace is one where everyone regardless of their gender race ethnicity national origin age sexual orientation or identity education professional and life experiences disabilities and abilities feels valued and respected. We are proud to be an equal-opportunity employer that is committed to continuing to create a diverse inclusive and equitable environment. Our Commitment to People with Disabilities Branching Minds is committed to disability inclusion and to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability you may contact us at info@branchingminds.com We are proud to be Great Place To Work Certified. |