Description PulsePointDirector of Product Management Intelligence GroupData Science & ML OptimizationAbout the RolePulsePoint is seeking a Director of Product Management to lead our Intelligence Group the team responsible for the machine learning identity targeting and data science capabilities that power our healthcare programmatic advertising platform. This is a senior leadership role combining deep technical product ownership with commercial vision sitting at the intersection of data science engineering and ad tech. The Intelligence Group owns five product streams a real-time programmatic optimization engine AI-powered targeting intelligence identity resolution and taxonomy infrastructure third-party data partnerships and campaign forecasting. The team translates complex ML models and clinical data signals including pharmaceutical prescribing activity diagnosis patterns and healthcare professional engagement data into commercially valuable ad products used by the world's leading pharmaceutical and healthcare brands. This role demands someone with a strong foundation in ad tech optimization algorithms the ability to build trusted relationships with data science researchers and the commercial instinct to turn those capabilities into revenue-generating products. You will manage a team of product managers across five streams and report to the Chief Product Officer.Key ResponsibilitiesML Optimization & AI PlatformOwn the full product strategy for our real-time programmatic optimization engine factor design methodology scoring logic architecture bid optimization models package configuration data science workflows and A/B testing framework.Drive product ownership of our internal performance analytics and AI platform scaling self-service capabilities for campaign intelligence audience quality monitoring and optimization model performance tracking.Lead evaluation and productization of emerging optimization capabilities including clinical outcome measurement integrations (script lift office visit lift) cost-per-qualified-reach models and unsupervised optimization research.Lead the evaluation and RFP process for clinical claims data providers (pharmacy diagnosis and procedure data) ensuring resilience and quality of the data signals that power our optimization models.Act as the strategic gatekeeper and triage lead for AI/ML feature prioritization coordinating incoming data science requests across all product streams and external commercial partners. AI Targeting Identity & TaxonomyOwn our AI-powered targeting recommendation engine and direct real-time contextual AI integrations for pharmaceutical drug disease context and AI-driven medical publisher targeting environments.Lead identity infrastructure modernization including migration to next-generation vendors (Experian UID2.0 ID5) unification of identity architecture across PulsePoint and WebMD/Medscape publisher properties and assessment of major industry identity shifts on onboarding and clean-room capabilities.Own migrations to modern taxonomy frameworks (IAB 3.1 MeSH 2025) and NPI (National Provider Identifier) level targeting and reporting infrastructure for healthcare professional campaigns. Data Partnerships Audience Products & ForecastingManage strategic data vendor relationships across verification demographic enrichment identity onboarding and clinical outcomes measurement own the product side of integrations with major healthcare data providers.Oversee specialized audience products healthcare professional (HCP) targeting decision-maker and executive audiences direct-to-consumer bespoke segments and NPI-based provider audience management.Own the campaign forecasting product providing pre-campaign audience size estimates delivery projections and inventory availability data for sales and campaign planning workflows. People Management & Commercial EnablementLead mentor and grow a multi-stream team of product managers across optimization identity and targeting data partnerships forecasting and AI foundation streams.Partner with sales GTM and data science engineering to translate complex ML capabilities into commercially sellable frameworks client-ready narratives and field enablement tools.Represent the Intelligence Group roadmap in executive board and client-facing contexts serve as the internal subject matter expert for data science product capabilities.QualificationsRequired8+ years in Product Management with a track record of scaling high-complexity platform products data infrastructure or ML/AI products.Strong background in ad tech optimization algorithms real-time bidding logic bid price optimization CTR/CVR prediction models pacing and delivery algorithms or ML-driven campaign performance optimization at scale.Deep familiarity with AI/ML workflows scoring logic frameworks A/B testing methodologies at scale model evaluation approaches and predictive modeling lifecycles.Experience with programmatic advertising data flows audience targeting mechanics and identity resolution in a DSP SSP or data platform environment.Proven experience managing external data integrations measurement vendors or third-party data partnerships including commercial negotiation.2+ years of direct people management of Product Managers in a fast-paced cross-functional environment.Strong executive presence able to translate dense technical concepts into clear commercial value propositions for senior stakeholders sales teams and external clients. PreferredBackground in AdTech healthcare or pharmaceutical data environments (HCP targeting NPI data clinical claims) or large-scale B2B SaaS data products.Experience with programmatic identity infrastructure LiveRamp UID2.0 ID5 Experian or equivalent next-generation identity vendors.Familiarity with clinical or pharmaceutical data signals pharmacy (Rx) claims ICD-10 diagnosis codes CPT procedure codes or NDC drug codes.Familiarity with healthcare compliance and privacy-safe data environments including HIPAA de-identification standards and data clean-room technology.BenefitsComprehensive healthcare with medical dental and vision options and 100%-paid life & disability insurance401(k) MatchGenerous paid vacation and sick timePaid parental leave & adoption assistanceAnnual tuition assistanceBetter Yourself Wellness programGroup volunteer opportunities and fun eventsCommuter benefits and commuting subsidyA referral bonus program. We love hiring referrals here at PulsePointYou can work remotely And there’s a lot more! Salary Range$200-205k base + $20-20.5k performance bonus based on company and individual performance Selection Process (may be subject to change)Initial Phone Screen (30 minutes)Hiring Manager Interview (30 minutes)Team Interview (2-4 team members for 30 minutes each)Case StudyIB Executive Conversations (1-2 executives 30 minutes each)Reference Checks (2-3 references) WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race ancestry color religion sex gender age marital status sexual orientation gender identity national origin medical condition disability veterans status or any other basis protected by law.