Job Summary As a CRM & Lead Generation Specialist you’ll build and optimize campaigns that attract segment and nurture business-to-business (B2B) prospects. You’ll use customer relationship management (CRM) and marketing automation platforms to connect campaign activity with sales follow-up and measurable results. Your impact By delivering relevant well-timed leads to sales teams you help them focus outreach and create a clearer path for prospective customers. Duties Plan and execute multichannel digital marketing demand generation and email campaigns including campaign setup automation and ongoing management. Build lead segmentation and product market segmentation approaches maintain CRM records and support lead generation workflows. Monitor digital marketing performance using Google Analytics web analytics reporting data analytics tools and attribution modeling share findings and recommendations. … Sign In to View